Project Shorts

...had determined that their public corporate website was underperforming and wanted to better understand and serve their audience as they explored the company’s products. 

• Role: UX Researcher/Designer and Copywriter for onetouch.com.

• Activities: Conducted heuristic/competitive reviews, user interviews, and workshops to improve customer engagement and sales; tested and iterated on site structure, navigation, and content. 

• Tools: Google Suite, Adobe XD & Photoshop, Mural

...a leading global investment bank, sought to improve the user experience and interface of their internal Conflicts Checker application which had proven difficult to use. 

• Role: Lead UX Designer/Researcher 

• Activities: Conducted workshops with product owners and stakeholders to inform personas and experience maps, iterated on wireframes to address gaps and opportunities, optimized workflows for assessing legal risks. 

• Tools: Mural, Figma, Google Slides, MS Teams

...needed a partner to enhance the usability of CortexAI QuickStart, their machine learning analytics platform. 

• Role: Lead UX Strategist 

• Activities: Evaluated workflows, implemented design system, and led a team to define requirements and design solutions, demos/staff training for new flows. 

• Tools: Figma, FigJam, Jira

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...wanted to improve collaboration among UX staff and developers via a curriculum that communicated the key concepts of Design Thinking and Agile processes in the context of their market. 

• Role: Lead UX Designer, Copywriter, Curriculum Designer, Game Designer 

• Activities: Developed three modules aligned with Novartis’ values and contributed to the development of an interactive digital game that reinforced the curriculum. 

• Tools: PowerPoint, Google Suite, Photoshop, Mural