Jan 2024 to October 2024
Infor is a global leader in cloud-based enterprise software, aimed to deliver a seamless, scalable, and user-centric digital ecosystem by transforming Infor.com and its customer portals to align with user needs and business goals.
Poor IA made it difficult for users to locate critical information, increasing bounce rates and user frustration.
The platform served enterprise clients, individual users, and global partners, requiring tailored user journeys.
Fragmented design elements weakened Infor’s overall brand perception and trust.
Slow loading times impacted user satisfaction and SEO rankings, hindering engagement.
Program Management Excellence
Introduced dual-track Agile workflows to synchronize discovery and delivery.
Created real-time dashboards in Airtable for task tracking, dependencies, and milestone visibility.
Conducted sprint retrospectives to address blockers and improve workflows iteratively.
Held bi-weekly sync meetings with cross-functional teams to ensure alignment
Airtable: Tasks, milestones and risks
Miro: Retrospectives
Stakeholder alignment sessions and program overview
Facilitated cross-functional kick-off sessions to define project goals and stakeholder priorities.
Conducted user interviews and surveys to identify navigation pain points and improve personas.
Performed competitive analysis to benchmark and identify best practices for enterprise platforms.
Organized journey mapping workshops with design and engineering to highlight friction points.
User Personas
Current and future state journey mapping
Streamlined the IA by consolidating redundant pathways and simplifying navigation.
Validated new structures through card sorting exercises and tree testing with target users.
Developed an IA governance model to maintain consistency across future updates.
Stakeholder alignment sessions and program overview
Optimal Workshop: Moderated card sorting session
UX Army: Unmoderated tree testing to two different segments
Comprehensive design system: Documentation, annotations and governance
A11y (Accessibility)
Built modular mid-fidelity and high-fidelity prototypes in Figma with a mobile-first approach.
Enhanced the design system for global scalability, aligning with WCAG 2.1 accessibility standards.
Hosted iterative design reviews to collect stakeholder feedback and ensure alignment.
Mobile-first mid-fidelity prototypes
Conducted usability testing at each design phase to validate navigation and content placement.
Used heatmaps and click tracking tools to analyze user behavior and optimize pathways.
Iterated on designs based on A/B testing data to improve engagement and usability.
Navigation Heatmap
Provided tailored SEO recommendations to boost discoverability in search rankings.
Conducted accessibility audits to ensure compliance with WCAG 2.1 standards.
Hosted workshops to align content strategy across teams, improving consistency in messaging.
SEO Assessment
Collaborated with engineering teams in performance review sessions to address page load times.
Hosted milestone check-ins to monitor progress and adjust resource allocation as needed.
Navigation Clarity:
25% reduction in navigation-related errors based on usability tests.
Accessibility Success:
Improved WCAG compliance by 20%, ensuring inclusivity for global users.
User Task Efficiency:
Reduced time-on-task for key workflows by 15%.
Session Engagement:
30% increase in session duration across redesigned pages.
Feature Utilization:
20% rise in usage of partner and customer resources.
Bounce Rate Reduction:
25% decrease in bounce rates due to improved content discoverability.
Organic Traffic Growth:
Achieved a 15% increase in organic search traffic through SEO improvements.
Conversion Improvements:
Conversion rates rose by 20%, attributed to clear CTAs and intuitive navigation.
User Task Efficiency:
Recorded a 30% increase in NPS, reflecting enhanced trust and usability.
Iterative design testing improves confidence in product decisions and strengthens user trust.
Establishing modular, scalable systems simplifies future design updates.
Transparent workflows and consistent retrospectives enable efficient collaboration across departments.
Airtable dashboards provided unparalleled visibility, enhancing stakeholder confidence.
Develop IA governance models early to align all team efforts toward long-term consistency.
Introduce localization strategies early to maintain cohesive global messaging.
The transformation of Infor.com has been remarkable. The unified approach to navigation, design consistency, and accessibility has vastly improved the experience for our customers and partners. The metrics clearly showcase the impact...
— VP of Digital Experience, Infor